You have reached your limit of free articles this month.

Enjoy unlimited access to

Starting at just 99¢ for 8 weeks.


  • ePAPER

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.


Welcome to

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

breaking news

Historic status sought for downtown Springfield site to spur reuse

Honda begins production of new model in Ohio

Automaker employs about 1,500 from Clark, Champaign counties at plant that will make new luxury car.

Honda began mass production Monday of the redesigned 2015 Acura TLX at its Marysville Auto Plant, an attempt to become more competitive in the luxury market and a sign analysts said shows the company’s continued commitment to Ohio.

Workers at the facility will produce between 50,000 and 60,000 of the cars a year, said Rob May, plant manager in Marysville.

Honda is one of the region’s largest employers, and company officials have previously said the Marysville facility employs about 1,500 in Clark and Champaign counties, and about 1,200 from the rest of Southwest Ohio. The company employs about 14,200 across the state.

Honda’s continued production of the TLX at the facility shows the company’s faith in the local workforce, said Stephane Brinley, a senior analyst at IHS Automotive.

“It’s been an important investment for (Honda) and that’s not changing,” Brinley said of the Marysville facility.

Competition in the luxury market is increasing, she said, and the TLX will compete with vehicles produced by Lexus or BMW.

“It’s a really tough segment and it seems to be getting tougher and tougher every year with some other companies coming on,” May said. “It’s a tough battlefield in this segment for sure.”

The TLX is Acura’s most technologically advanced car, May said, featuring new powertrains and improved handling, among other features. It will serve as a mid-sized sedan, larger the Acura’s ILX and smaller than the RLX.

The company won’t need to make any additional investments or hire new workers to produce the new model of the TLX. However, Honda has invested millions in the state in recent years for a variety of projects, with plans to spend more in the future.

Recent investments include:

• $87 million at the Marysville plant last year for a 95,000-square-foot expansion to produce the hybrid Accord sedan.

• $181 million at the East Liberty Auto Plant and $481 million at its Anna Engine Plant.

• Plans to spend $70 million next year for a Performance Manufacturing Center in Marysville to manufacture the Acura NSX supercar.

The TLX was first produced in Marysville in 1999 and this will be the fourth generation of the model, May said. Typically, vehicles receive a makeover every five or six years. Marysville is the sole producer and exporter of the car.

The Marysville plant also produces the Honda Accord.

The new TLX will cost between $30,000 and $40,000 depending on features, and will be available at dealerships nationwide as early as August.

The luxury market is becoming increasingly competitive, May said, and the new version of the TLX is expected to make Honda more competitive.

“Sales have continued to increase,” May said. “The problem is the competitors are starting to expand so your piece of the pie can get smaller if you don’t maintain a high-level of quality.”

In recent years, Acura’s sales have focused on sport utility vehicles, Brinley said. The new TLX is expected to get the brand’s sedan range into better financial shape. Sedans in general are under increasing pressure from the SUV market, she said.

About 25,000 units of the most recent version of the TL model sold last year, Brinley said, compared to about 94,000 in sales from BMW’s competing sedan. She said analysts expect sales of the new TLX to improve to about the mid-40,000 range in the next few years once production ramps up.

“Acura does need to revive its sedan lineup and capture the attention of the buying public more strongly than it has,” Brinley said. “The TLX is a strong contender for that.”

Reader Comments ...

Next Up in Business

Historic status sought for downtown Springfield site to spur reuse
Historic status sought for downtown Springfield site to spur reuse

A Springfield building on the downtown core block may soon earn a spot on the National Register of Historic Places, likely the second prominent site to be added to the list this year. The former Lagonda Bank building on the corner of Fountain Avenue and Main Street was built in the early 1880s and served as the bank’s headquarters until the 1960s...
Here’s how to use Twitter's updated mute feature to prevent spoilers for your favorite shows
Here’s how to use Twitter's updated mute feature to prevent spoilers for your favorite shows

A new Twitter feature allows users to mute words, phrases and hashtags from view on timelines and in notifications, and it could mean a way out of having your favorite shows spoiled. USA Today reported that the social-media company announced the tool as a way to prevent abuse, but the ability to avoid show spoilers appears to come as an additional...
Aqua-Tots Swim Schools to open in Beavercreek
Aqua-Tots Swim Schools to open in Beavercreek

A new swimming school for children is opening up in Beavercreek near the new Aldi grocery store and Hobby Lobby. Aqua-Tots Swim Schools will open at 2451 Lakeview Drive off of North Fairfield Road on May 4 at 11 a.m. The school, which is owned by Paul and Rebecca Sinopoli, offers eight different class levels for children of varying ages and swimming...
Choosing a tuck pointer to fix your masonry needs
Choosing a tuck pointer to fix your masonry needs

Do you own a home in which the brick and mortar is crumbling or just needs a facelift? If you’re not a DIYer, you may leave this job to a professional. Hiring a reputable tuck pointer or masonry contractor can be challenging. To ensure your brick gets the care it needs, Better Business Bureau offers tips to find a reliable tuckpointer. So, what...
5 things to know about Ohio’s state pension funds
5 things to know about Ohio’s state pension funds

As the State Teachers Retirement System of Ohio considers cutting cost of living allowances for teachers and retirees, here are five things to know about Ohio’s five public pension funds. 1. Combined, the five retirement systems hold more than $185 billion in assets invested for 1.89 million government workers, retirees and beneficiaries. 2....
More Stories