Dayton, Springfield marketing firms merge


Two southwest Ohio advertising and marketing firms have merged to form an agency group that combines their respective strengths, company officials said.

Dayton-based Hafenbrack Marketing & Public Relations has joined with Springfield-based Oxiem Brand Interactions to form Upward Brand Interactions, said John Fimiani, a partner in the new company.

The firms will maintain their separate identities, office locations and staffs, he said.

Fimiani declined to disclose the terms of the deal, which also includes Hafenbrack Marketing’s Genessa Health division.

Fimiani owns the combined companies with partner Bill Sterzenbach. Dave Hafenbrack, who founded Hafenbrack Marketing, will serve in a leadership role, focusing on business development and helping to win new clients, he said.

Founded in 1980, Hafenbrack Marketing is a traditional branding and marketing agency. Oxiem, launched in 2004, is focused on digital marketing services, such as search engine optimization.

“By combining the organizations, it allows us to provide comprehensive marketing capabilities to help clients succeed in both the traditional and the digital spaces,” Fimiani said.

Upward’s services include branding, interactive development, search marketing and content marketing.

Fimiani said a large agency servicing Fortune 500 brands might offer such a range of “progressive” marketing practices under a single umbrella. However, an agency offering the same depth of capabilities to medium-sized and small organizations is rare, he said.

Hafenbrack and Oxiem serve clients in the industrial, consumer and business-to-business markets. The firms’ clients include Accelerant, MB Senior Solutions, the Greater Springfield Chamber of Commerce and the Dayton Region Manufacturers Association.

Fimiani said both firms have seen positive growth. Upward has added four new positions in the Dayton market this year. “We’re still actively looking for team members in different areas,” he said.

Upward has 50 full- and part-time employees, including 35 in the Dayton-Springfield region. The company has offices in Dayton, Springfield, Columbus and Cleveland.


Reader Comments ...


Next Up in Business

Second norovirus case confirmed amid Chipotle food scare
Second norovirus case confirmed amid Chipotle food scare

A second person has tested positive for norovirus after visiting a Chipotle restaurant in Virginia earlier this month, health department officials said. The Loudoun County Health Department in Virginia says it also identified more than 135 who reported becoming ill after visiting a Chipotle restaurant in Sterling, Va., during July 13 through 16. The...
Unemployment rates rise in Clark, Champaign counties
Unemployment rates rise in Clark, Champaign counties

The unemployment rate in Clark and Champaign counties jumped higher in June but remained nearly flat from the same time one year ago, according to a monthly report from the Ohio Department of Job and Family Services. The unemployment rate in Clark County was 5.2 percent in June, up from 4.4 percent in May. But the report showed similar results to June...
Robot vacum cleaner could collect data about users’ homes
Robot vacum cleaner could collect data about users’ homes

The maker of the Roomba robotic vacuum, iRobot, could collect data about the floor plans of customers’ homes. iRobot’s chief executive, Colin Angle, told Reuters that iRobot may begin selling floor plans of customers homes with Google, Amazon or Apple. The information would be sold to tech companies in a push to create “smart homes&rdquo...
Michael Kors to purchase Jimmy Choo
Michael Kors to purchase Jimmy Choo

Fashion brand Michael Kors announced that it has reached an aggreement to acquire to footwear and accessories brand Jimmy Choo for $1.3 billion. The transaction has been approved by the boards of directors of both Michael Kors and Jimmy Choo, according to a company statement. Jimmy Choo has approximately 150 company-operated retail stores, 560 multi-brand...
Mega Apple supplier looking for U.S. home: Ohio in mix for plant
Mega Apple supplier looking for U.S. home: Ohio in mix for plant

As potential business location decisions go, this one is big — and it’s appearing that Ohio may lose out. Taiwanese electronics maker and Apple supplier Foxconn wants to build a display panel factory in the United States, and Ohio was recently said to be one of the states under consideration. But increasingly, Wisconsin appears to be the...
More Stories