You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

Dayton, Springfield marketing firms merge


Two southwest Ohio advertising and marketing firms have merged to form an agency group that combines their respective strengths, company officials said.

Dayton-based Hafenbrack Marketing & Public Relations has joined with Springfield-based Oxiem Brand Interactions to form Upward Brand Interactions, said John Fimiani, a partner in the new company.

The firms will maintain their separate identities, office locations and staffs, he said.

Fimiani declined to disclose the terms of the deal, which also includes Hafenbrack Marketing’s Genessa Health division.

Fimiani owns the combined companies with partner Bill Sterzenbach. Dave Hafenbrack, who founded Hafenbrack Marketing, will serve in a leadership role, focusing on business development and helping to win new clients, he said.

Founded in 1980, Hafenbrack Marketing is a traditional branding and marketing agency. Oxiem, launched in 2004, is focused on digital marketing services, such as search engine optimization.

“By combining the organizations, it allows us to provide comprehensive marketing capabilities to help clients succeed in both the traditional and the digital spaces,” Fimiani said.

Upward’s services include branding, interactive development, search marketing and content marketing.

Fimiani said a large agency servicing Fortune 500 brands might offer such a range of “progressive” marketing practices under a single umbrella. However, an agency offering the same depth of capabilities to medium-sized and small organizations is rare, he said.

Hafenbrack and Oxiem serve clients in the industrial, consumer and business-to-business markets. The firms’ clients include Accelerant, MB Senior Solutions, the Greater Springfield Chamber of Commerce and the Dayton Region Manufacturers Association.

Fimiani said both firms have seen positive growth. Upward has added four new positions in the Dayton market this year. “We’re still actively looking for team members in different areas,” he said.

Upward has 50 full- and part-time employees, including 35 in the Dayton-Springfield region. The company has offices in Dayton, Springfield, Columbus and Cleveland.


Reader Comments ...


Next Up in Business

Spring cleaning your computer

As you’re doing spring cleaning around the home, don’t forget about your computer! It needs taken care of, too. Here are a few things you should consider doing to keep your computer in tip-top shape: Run a malware scanner to remove junk: Along with having an anti-virus installed, consider a secondary anti-malware program. They can catch...
Potholes costly for state, motorists
Potholes costly for state, motorists

Earlier this month, Anna Gros of Fairborn was driving home when she turned onto Interstate 675 and hit a large piece of concrete sticking out of a pothole. The large piece of debris blew out a back tire on the car, causing her to lose control and swerve into another lane on the highway. “I was able to control my car. I was blessed,” she...
Local bike trails attracting worldwide attention
Local bike trails attracting worldwide attention

The 2017 International Trails Symposium is coming to Dayton May 7 to 10, investing what organizers expect will be $1 million into the region and showcasing what a Five Rivers MetroParks director calls “the outdoor adventure capital of the Midwest.” The American Trails bi-annual symposium was attracted to Dayton by what Janet Bly, Miami...
Fuyao to raise workers’ pay

Fuyao Glass America’s manufacturing plant is giving all hourly associates a $2-an-hour raise, the company said Thursday. The success at the company’s Moraine plant is becoming more apparent as just two weeks ago Fuyao’s president said he expects the manufacturer to break even this year. On Thursday, the company’s billionaire...
RETAIL ROUND-UP: 3 stories about Cabela’s, RadioShack, Starbucks
RETAIL ROUND-UP: 3 stories about Cabela’s, RadioShack, Starbucks

If you missed out on some of your retail and business news this week, here’s what you need to catch up on before the weekend. Early on in the week, another teen clothing retailer announced it was closing 400 stores nationwide — including some locations in Ohio. Clothing store rue21 announced it is planning on closing hundreds of stores...
More Stories