You have reached your limit of free articles this month.

Enjoy unlimited access to

Starting at just 99¢ for 8 weeks.


  • ePAPER

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.


Welcome to

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

live video

Thousands gather at Women’s March on Washington D.C.

Dayton, Springfield marketing firms merge

Two southwest Ohio advertising and marketing firms have merged to form an agency group that combines their respective strengths, company officials said.

Dayton-based Hafenbrack Marketing & Public Relations has joined with Springfield-based Oxiem Brand Interactions to form Upward Brand Interactions, said John Fimiani, a partner in the new company.

The firms will maintain their separate identities, office locations and staffs, he said.

Fimiani declined to disclose the terms of the deal, which also includes Hafenbrack Marketing’s Genessa Health division.

Fimiani owns the combined companies with partner Bill Sterzenbach. Dave Hafenbrack, who founded Hafenbrack Marketing, will serve in a leadership role, focusing on business development and helping to win new clients, he said.

Founded in 1980, Hafenbrack Marketing is a traditional branding and marketing agency. Oxiem, launched in 2004, is focused on digital marketing services, such as search engine optimization.

“By combining the organizations, it allows us to provide comprehensive marketing capabilities to help clients succeed in both the traditional and the digital spaces,” Fimiani said.

Upward’s services include branding, interactive development, search marketing and content marketing.

Fimiani said a large agency servicing Fortune 500 brands might offer such a range of “progressive” marketing practices under a single umbrella. However, an agency offering the same depth of capabilities to medium-sized and small organizations is rare, he said.

Hafenbrack and Oxiem serve clients in the industrial, consumer and business-to-business markets. The firms’ clients include Accelerant, MB Senior Solutions, the Greater Springfield Chamber of Commerce and the Dayton Region Manufacturers Association.

Fimiani said both firms have seen positive growth. Upward has added four new positions in the Dayton market this year. “We’re still actively looking for team members in different areas,” he said.

Upward has 50 full- and part-time employees, including 35 in the Dayton-Springfield region. The company has offices in Dayton, Springfield, Columbus and Cleveland.

Reader Comments ...

Next Up in Business

Holiday debt blues? Here’s help getting on track
Holiday debt blues? Here’s help getting on track

John North is president of the Dayton Better Business Bureau. With the holidays behind you, the new year is a great time to get your finances back on track if you’ve slipped a bit. By dedicating yourself to using credit responsibly and sticking to a sensible plan, then you can effectively pay down your debt. According to, total U.S....
New shopping center proposed at long-vacant Springfield site
New shopping center proposed at long-vacant Springfield site

A new retail development is likely coming to the east side of Springfield at a longtime vacant property, the first major commercial growth there in several years. The Springfield Board of Zoning Appeals approved Wednesday night a variance for the former Roberds site in the 3000 block of East Main Street. City documents filed by developer Springfield...
Gmail phishing scam may lead users to give up login info
Gmail phishing scam may lead users to give up login info

A new phishing scam is allowing hackers to gain access to unsuspecting Gmail users' accounts and target their login credentials, according to recent reports. Mark Maunder, CEO of security service Wordfence, described the scam in detail in a blog post, adding that it is also targeting other services beyond Gmail. Tech Times reported that the scam involves...
Millennials spend more on coffee, save less for retirement
Millennials spend more on coffee, save less for retirement

A large number of Millennials spent more on coffee in the past year than they invested in their retirement savings, according to a new study. » RELATED: What makes Millennials tick in the workplace? It may surprise you About 41 percent of the Millennials — ages 18 to 35 — admitted to spending more on coffee than they saved for retirement...
Some worry over impact from health care law repeal
Some worry over impact from health care law repeal

The U.S. House of Representatives on Friday joined the U.S. Senate in passing a budget reconciliation measure that would allow Congress to de-fund key elements of the Affordable Care Act, including tax credit subsidies and federal funding for Medicaid expansion in states like Ohio. While some are rejoicing over the move, replacing President Obama&rsquo...
More Stories