Crown, an information and communication technologies firm headquartered in Washington Twp., is expanding its digital marketing capabilities with the acquisition of a New York City agency with a roster of high profile clients, company officials said.
Crown, formerly known as Crown Partners, has purchased Intersect, a digital marketing agency with a focus on multi-channel customer experience and creative design. The agency’s clients include Bobbi Brown Cosmetics, Clinique, Kenneth Cole and Isaac Mizrahi, among others.
The purchase gives Crown a New York City office to support its growing East Coast business, said Corey Barnett, the company’s corporate marketing manager. “Intersect was a really good fit with our culture and where we see the market moving,” he said.
Crown was founded in 2001 as a technology firm and later added website development, electronic commerce, analytic consulting and digital marketing capabilities. The acquisition will assure Crown’s clients “that we really can do marketing to the same level that we do technology,” Barnett said.
Barnett declined to disclose the terms of the deal, which had been in the works since March.
Intersect’s founder, Mark Bartlett, will be general manager of Crown’s New York office and lead customer experience and creative services. The agency has about 20 employees.
Crown has about 150 employees, with the majority at its two campuses on Paragon Road in Washington Twp. The company also has offices in Dallas and Denver.
Crown plans to add a number of jobs to its new office in New York City, including developers, marketers, creative designers, user experience experts and account leadership staff. The new staff will help serve Crown’s existing New York clients, Barnett said.
Crown’s purchase of Intersect follows Monday’s announcement that Fairborn-based spine implant maker ANC LLC had been acquired by San Diego-based NuVasive Inc. for $4.5 million.
There have been nearly 6,000 U.S. mergers and acquisitions since last fall, with deals totaling $656 billion, according to Dealogic, a research and investing information company. That wave represents the highest September-to-March tally since Dealogic started tracking mergers and acquisitions in 1995, officials said.