Crown acquires New York City marketing agency


Crown, an information and communication technologies firm headquartered in Washington Twp., is expanding its digital marketing capabilities with the acquisition of a New York City agency with a roster of high profile clients, company officials said.

Crown, formerly known as Crown Partners, has purchased Intersect, a digital marketing agency with a focus on multi-channel customer experience and creative design. The agency’s clients include Bobbi Brown Cosmetics, Clinique, Kenneth Cole and Isaac Mizrahi, among others.

The purchase gives Crown a New York City office to support its growing East Coast business, said Corey Barnett, the company’s corporate marketing manager. “Intersect was a really good fit with our culture and where we see the market moving,” he said.

Crown was founded in 2001 as a technology firm and later added website development, electronic commerce, analytic consulting and digital marketing capabilities. The acquisition will assure Crown’s clients “that we really can do marketing to the same level that we do technology,” Barnett said.

Barnett declined to disclose the terms of the deal, which had been in the works since March.

Intersect’s founder, Mark Bartlett, will be general manager of Crown’s New York office and lead customer experience and creative services. The agency has about 20 employees.

Crown has about 150 employees, with the majority at its two campuses on Paragon Road in Washington Twp. The company also has offices in Dallas and Denver.

Crown plans to add a number of jobs to its new office in New York City, including developers, marketers, creative designers, user experience experts and account leadership staff. The new staff will help serve Crown’s existing New York clients, Barnett said.

Crown’s purchase of Intersect follows Monday’s announcement that Fairborn-based spine implant maker ANC LLC had been acquired by San Diego-based NuVasive Inc. for $4.5 million.

There have been nearly 6,000 U.S. mergers and acquisitions since last fall, with deals totaling $656 billion, according to Dealogic, a research and investing information company. That wave represents the highest September-to-March tally since Dealogic started tracking mergers and acquisitions in 1995, officials said.


Reader Comments ...


Next Up in Business

Navistar, local leaders push others to buy trucks made in Springfield
Navistar, local leaders push others to buy trucks made in Springfield

Members of the UAW Local 402 and Chamber of Greater Springfield are increasingly working with area businesses as part of a two-year effort to encourage them to buy Navistar products made in Springfield. The chamber and UAW started out more than a year ago with a mailing campaign to more than 600 townships, villages cities and other government entities...
Tips for buying items at local festivals
Tips for buying items at local festivals

Late summer and fall is the prime time for festivals in the Miami Valley. Many of these offer bourbon chicken, lemon shake-ups, Ferris wheels and an overwhelming number of vendors. If you’d like to purchase beautiful handcrafted goods and other items at these events, Better Business Bureau wants you to consider these tips: ...
Quality available at thrift stores and community colleges
Quality available at thrift stores and community colleges

Don’t let your love of fashionable footwear break the bank! Here’s how to get gently used Michael Kors, Casadei and Burberry for outrageously low prices. Next time you need a pair of shoes for a night out on the town, you’d be wise to visit your local thrift store. At a recent check to a metro Atlanta area thrift store, we found some...
Moraine-based wholesaler celebrates growth, new office
Moraine-based wholesaler celebrates growth, new office

Moraine-based Winsupply Inc., one of the largest distributors in the nation, has opened a new Winsupply company in Franklin, Tenn., its fifth new company of 2017. Winsupply of Franklin will serve plumbing contractors in one of the fastest growing markets in the United States, and throughout greater Nashville, the company said Friday. RELATED: ...
Dozens of Joe's Crab Shack restaurants abruptly close
Dozens of Joe's Crab Shack restaurants abruptly close

Dozens of Joe’s Crab Shack locations across the United States abruptly closed without warning amidst its parent company’s bankruptcy proceedings. Calls to a location in Duluth, Georgia, went unanswered Thursday afternoon, and restaurant review site Yelp deemed it closed based on user feedback. The Gwinnett site is also not listed on...
More Stories