Buy Springfield campaign adds app

Chamber targets smart phone users with new shopping tool for Clark County.

A new Buy Springfield smart phone app will make it easier to connect residents with local businesses in Clark County, supporters said.

The free SpringfieldOH2Go app, developed by the Greater Springfield Chamber of Commerce, will be available on Monday on the iTunes and Android markets. The app will have its official launch Sept. 6.

The app will provide smart phone users with access to exclusive deals and coupons and up-to-the-minute event information.

“We want this to be valuable to the community,” said Chamber president and CEO Mike McDorman.

The app also provides tools such as a category search, a “near me” business map and a bar code scanner, among others.

For $100 spent at a locally-owned business in Clark County, approximately $68 stays in the economy. Per $100 spent at a national chain, approximately $43 stays in the county.

“The community is going to benefit from this app,” said Eric Sirons, the chamber’s membership director and coupon committee member.

Sunny Dhingra, a launch committee member, said resident participation is critical in order for businesses to continue to keep adding deals to the app.

“If community members don’t take advantage of the deals, these guys don’t want to put out the good deals,” Dhingra said. “If they don’t put out the good deals, there’s no advantage. It’s up for everyone for participation.”

This week, anyone who downloads the app will be registered in a drawing for a pair of tickets to the sold-out Vince Gill concert at 8 p.m. Sept. 6 at the Clark State Performing Arts Center. The tickets will also include a meet and greet, subject to the artist’s approval.

Smart phone users can text “GSCOC” to 80802 to have the app sent to their phone via text message.

McDorman said other chambers around the country developed apps in recent years but only provided basic details such as membership information and events.

“They really didn’t do anything other than that, so they were disappointed with how they were being used,” McDorman said.

The chamber decided to implement an app that can benefit both chamber members and the public. Last year, the chamber formed committees and also used pilot groups to help develop the app. They’re hoping to have as many as 30 exclusive coupons when the app officially launches on Sept. 6.

“It accomplishes what we want with a Buy Local campaign,” McDorman said.

Members will have the flexibility to put deals on the app immediately for free, and then take them off as they please. They can also limit the number of coupons on the app. Users will also have the ability to find updated coupons through alerts and notifications.

“It’s going to be very valuable from the consumer’s standpoint,” Sirons said.

The app cost about $6,000, including start-up costs and maintenance. While other chambers have struggled to develop apps, McDorman believes Springfield’s app can be the model for chamber apps.

“We all win if this is valuable to the community,” McDorman said. “We feel these deals will drive people to the app.”

The app will be constantly changing, Dhingra said, and more features will be added in coming months.

“It’s dynamic,” Dhingra said.

Reader Comments ...

Next Up in Business

Moraine-based wholesaler celebrates growth, new office
Moraine-based wholesaler celebrates growth, new office

Moraine-based Winsupply Inc., one of the largest distributors in the nation, has opened a new Winsupply company in Franklin, Tenn., its fifth new company of 2017. Winsupply of Franklin will serve plumbing contractors in one of the fastest growing markets in the United States, and throughout greater Nashville, the company said Friday. RELATED: ...
Dozens of Joe's Crab Shack restaurants abruptly close
Dozens of Joe's Crab Shack restaurants abruptly close

Dozens of Joe’s Crab Shack locations across the United States abruptly closed without warning amidst its parent company’s bankruptcy proceedings. Calls to a location in Duluth, Georgia, went unanswered Thursday afternoon, and restaurant review site Yelp deemed it closed based on user feedback. The Gwinnett site is also not listed on...
Wright State gets grant for opioid addiction training
Wright State gets grant for opioid addiction training

An $80,000 federal grant will help train local phyisicians on medically assisted treatment of opioid addiction. The U.S. Department of Health and Human Services was awarded it to the Wright State University Boonshoft School of Medicine, along with a $499,095 grant toward the school’s primary care curriculum. The one-year supplemental grant toward...
Major electricity transmission lines approved in Clark County
Major electricity transmission lines approved in Clark County

The Ohio Power Siting Board has approved construction of separate, new transmission line projects in Clark County. Information from the siting board shows American Transmission Systems Inc. will build the East Springfield-Tangy Loop to Broadview Substation project, a new 138 kilavolt transmission line connecting the existing East Springfield-Tangy...
Closing date set for local Gander Mountain store
Closing date set for local Gander Mountain store

Gander Mountain in Huber Heights is set to close on Aug. 27. The company announced in early June that the store, located at 8001 Old Troy Pike in Huber Heights, would close permanently. The sporting goods and outdoor retailer filed for bankruptcy in March, and was acquired by Camping World Holdings Inc. in April. Camping World & Good Sam family announced...
More Stories