You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

Brewers embrace hard cider


STEVENS POINT, Wis. — Brewers large and small are embracing hard cider, an alternative to beer and wine with a long history.

Hard cider, which is made by fermenting fresh apple juice, has seen a tremendous increase in shipments since 2005, most notably between 2011 and 2012.

It’s a small but fast-growing segment in the U.S. right now, said Eric Shepard, vice president and executive editor of trade publication Beer Marketers Insights.

Many brewers pair apple juice with other fruit flavors, often varied by season. The distinct, crisp apple flavor appeals to a wide variety of customers.

According to the Beer Institute, an industry group, the U.S. domestic and imported cider market was about 690,000 barrels in 2012, Shepard said. One barrel is equivalent to 31 gallons, or about 330 12-ounce bottles. Shepard also noted that cider shipments grew another 88 percent during the first quarter of 2013.

Consumers see hard cider as an alternative to beer, but the beverage is treated more like wine by regulators, Shepard said. Sales are often included with beer statistics, however, and the beverage is sold alongside beer in many outlets.

Some major breweries have grown their cider production through acquisitions. Others have created their own products.

In 2012 MillerCoors acquired Minneapolis-based Crispin Cider, Samuel Adams producer Boston Beer Co. launched Angry Orchard, and Anheuser-Busch launched Michelob Ultra Light Cider. Heineken also took over U.S. distribution of Strongbow cider, which is based in the U.K.

Other indications that hard cider is increasing in popularity come with the formation of the United States Association of Cider Makers at the third annual CiderCon in Chicago. And Hard Cider News, an online monthly newsletter, was founded in October 2012 to cover the hard cider industry’s products, events, data and recipes.

Hard cider is even creeping its way into beer festivals. Carlsberg Group-owned Somersby Cider was available for sampling at the Milwaukee Firkin Fest, a popular craft beer festival held in July.

A festival dedicated to hard cider, known as Pour the Core, has planned events this fall in Pennsylvania and New York.


Reader Comments ...


Next Up in Business

Days by the pool: Is it worth the cost?
Days by the pool: Is it worth the cost?

Every year as summer approaches, families think about adding pools to their backyards. Before your kids talk you into installing one, you should consider the financial implications. Better Business Bureau advises you: Do your research before installing your own pool. Ask yourself why you want a pool Consider these questions: Why do you want a pool?...
Chipotle investigating credit card data breach
Chipotle investigating credit card data breach

Chipotle Mexican Grill is investigating a data breach in its payment processing system, after reporting a sharp increase in sales. The fast-casual restaurant said it recently detected unauthorized activity on its network that supports the payment system. Chipotle said the transactions occurred between March 24 and April 18, and the company believes...
RETAIL APOCALYPSE: More than 8,600 stores could close in 2017
RETAIL APOCALYPSE: More than 8,600 stores could close in 2017

More than 8,600 stores could close in 2017, a record estimate of closures compared to recent years. A new research report from brokerage firm Credit Suisse estimated that more than 8,600 stores will close this year, up from the 2,065 that closed last year and the 5,077 store closures in 2015. Major retailers across the country have taken a hit...
WATCH: Amazon’s new shopping concept means never waiting in lines
WATCH: Amazon’s new shopping concept means never waiting in lines

Amazon is launching a new kind of brick-and-mortar store that means never having to wait in a line again. The new concept Amazon Go will give consumers “the world’s most advanced shopping technology so you never have to wait in line,” according to the online retail giant. Some industry experts are calling the concept the future of...
No more cookies: Kroger’s offering free piece of fruit for kids
No more cookies: Kroger’s offering free piece of fruit for kids

Kroger is promoting healthy living through a new initiative that gives kids free fruit to munch on while their parents do the grocery shopping. The Cincinnati-based grocery retailer piloted its “Free Fruit for Kids” program in several stores starting last year. Parents can grab a piece of fruit for their children to eat from the produce...
More Stories