breaking news

Deputies pursue vehicle in Clark County

First major sponsor backs away from disgraced US swimmer Ryan Lochte


If you were wondering if Ryan Lochte’s ill-fated night out in Rio and boneheaded decision to make up a story about it would cost him financially, it has.

RELATED: More than Lochte’s hair was fake in Rio

Monday morning Speedo announced it has ended its sponsorship relationship with Lochte, the U.S. swimmer who was part of a scandal after reporting he had been robbed at gunpoint in Rio then having to back off the story.

Per CBS News, other sponsors including Ralph Lauren and Airweave previously announced they would be sticking with Lochte.

Other brands he has had endorsement deals with include Under Armour, Proctor and Gamble, Hilton and Louis Vuitton.


Reader Comments ...


Next Up in Sports

Report: Texas men’s basketball schedules series with Providence
Report: Texas men’s basketball schedules series with Providence

Texas men’s basketball will meet Providence the next two seasons, according to FanRag Sports’ Jon Rothstein. The programs finalized a home-and-home series for the 2018-19 and 2019-20 seasons. The first meeting will come Dec. 21 in Austin, Texas. A date has yet to be set, however, for the follow-up game at Dunkin’ ...
Alabama top commit explains what separated Crimson Tide, Georgia
Alabama top commit explains what separated Crimson Tide, Georgia

Welcome to SEC Country’s daily  Alabama Crimson Tide podcast  with Ryan Fowler. In this edition, we talk with Alabama commit Antonio Alfano about why he chose Alabama over Georgia and Penn State. Nick Saban beats Kirby Smart on the recruiting trail.  Topics...
Arizona State sets Academic Progress Rate school record
Arizona State sets Academic Progress Rate school record

Arizona State student athletes are shinning in the classroom. The Arizona State Athletics Department announced on Wednesday that their student athletes recorded a record Academic Progress Rate (APR) average of 992 over a four-year period (2013-2017). “I’m extremely proud of the continuous upward improvement and all-time...
Hating on Dave Van Horn? Crazy. This season is one of his best coaching jobs
Hating on Dave Van Horn? Crazy. This season is one of his best coaching jobs

SEC Country reporter Eric W. Bolin will candidly answer your Arkansas Razorbacks sports queries each weekday in our  Mailbag Question of the Day. Join the conversation by sending your questions via Twitter to  @SECCountryHogs or by email to Eric at  ericwbolin@gmail.com. This is hard...
Michigan recruiting mailbag: Wolverines keep pushing for defensive tackles
Michigan recruiting mailbag: Wolverines keep pushing for defensive tackles

Have Michigan football recruiting questions? We’ve got answers. Join us every Wednesday for the Land of 10 Michigan recruiting mailbag to discuss Wolverines recruiting. This week, just where do the Wolverines stand in their pursuit of defensive tackles and...
More Stories