Texas football saw biggest attendance drop in Big 12 in 2017

Texas football suffered the biggest drop in fan attendance in the Big 12 from 2016 to 2017.

The Longhorns had an average attendance of 92,778 in 2017, a drop of 5,103 from their 2016 average, according to numbers compiled by College Football News. That’s the largest drop in the Big 12 and the No. 20 largest drop among teams in the FBS.

Here are how the average attendance numbers changed from 2016 to 2017 for every team in the Big 12.

Rk

Team

2017 Avg.

2016 Avg.

Diff.

Capacity

9

Iowa State

57,931

52,557

53,74

61,500

19

Oklahoma State

56,790

53,814

2,976

56,790

37

Kansas

26,641

25,828

813

50,250

61

Oklahoma

86,520

86,857

-337

83,849

70

Kansas State

51,301

51,919

-618

50,000

79

TCU

44,080

45,168

-1,088

45,000

83

West Virginia

55,946

57,583

-1,637

60,000

88

Baylor

43,830

45,838

-2,071

47,000

102

Texas Tech

55,065

58,250

-3,185

60,454

112

Texas

92,778

97,881

-5,103

100,119

For context, the Longhorns also have the largest stadium in the Big 12. In terms of percentages, Texas Tech (-5.5 percent) saw a slightly bigger decrease than Texas (-5.2 percent).

That drop in attendance puts the Longhorns in line with the general trend in college football last season. The FBS overall saw its biggest drop in fan attendance in 30 years in 2017. However, the decline for Texas came in a year where the Longhorns debuted a new head coach in Tom Herman and had their first winning season since 2013. Thin crowds and a lack of student support were talking points for Herman last fall.

The school will move all the students together into one section and abandon a controversial wristband policy in 2018 with the hopes of improving student attendance. Texas athletics director Chris Del Conte said the athletic department  is also considering other ways improve the overall game day experience around Darrell K Royal-Texas Memorial Stadium in order to draw fans away from a television viewing experience that continues to get better.

“Things have changed,” Del Conte said. “With television, the kids, how they view their content. … So we have to look at different ways we purpose that in-game experience as well as that out-of-game experience.”

The post Texas football saw biggest attendance drop in Big 12 in 2017 appeared first on Diehards.

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