Heisman Trophy ceremony draws poor television rating for second straight year

The Heisman Trophy ceremony wasn’t well-watched for the second consecutive year.

As reported by SportsBusiness Daily’s Austin Karp on Monday, the Heisman Trophy ceremony Saturday on ESPN drew a 1.5 rating, which was down 12 percent from last year. It marks the second consecutive record-low overnight rating for the ceremony.

Oklahoma quarterback Baker Mayfield won the award. Louisville quarterback Lamar Jackson and Stanford running back Bryce Love also were finalists.

It’s not a shock to learn that the Heisman Trophy ceremony didn’t attract many eyeballs. Mayfield, who has thrown for 4,340 yards with 41 touchdowns and 5 interceptions this season, was considered a heavy favorite going into the event. The senior guided the Sooners (12-1) to a Big 12 title and a Rose Bowl berth against Georgia on Jan. 1.

Certainly, ESPN executives would like to see this trend for the Heisman Trophy turn around. The Heisman Trophy remains a coveted award, and talk about the honor won’t disappear from the public conversation soon.

Still, the figure above shows that a runaway favorite isn’t good for the ceremony’s television rating.

The post Heisman Trophy ceremony draws poor television rating for second straight year appeared first on SEC Country.

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