The Heisman Trophy ceremony wasn’t well-watched for the second consecutive year.
As reported by SportsBusiness Daily’s Austin Karp on Monday, the Heisman Trophy ceremony Saturday on ESPN drew a 1.5 rating, which was down 12 percent from last year. It marks the second consecutive record-low overnight rating for the ceremony.
Oklahoma quarterback Baker Mayfield won the award. Louisville quarterback Lamar Jackson and Stanford running back Bryce Love also were finalists.
ESPN draws second consecutive record-low overnight rating for Heisman ceremony. Little drama this year, again, as Baker Mayfield was heavy favorite. 1.5 rating is down 12% from last year.
— Austin Karp (@AustinKarp) December 11, 2017
It’s not a shock to learn that the Heisman Trophy ceremony didn’t attract many eyeballs. Mayfield, who has thrown for 4,340 yards with 41 touchdowns and 5 interceptions this season, was considered a heavy favorite going into the event. The senior guided the Sooners (12-1) to a Big 12 title and a Rose Bowl berth against Georgia on Jan. 1.
Certainly, ESPN executives would like to see this trend for the Heisman Trophy turn around. The Heisman Trophy remains a coveted award, and talk about the honor won’t disappear from the public conversation soon.
Still, the figure above shows that a runaway favorite isn’t good for the ceremony’s television rating.
The post Heisman Trophy ceremony draws poor television rating for second straight year appeared first on SEC Country.
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