Baker Mayfield’s Heisman Award draws smallest TV audience in history

Suppose they gave a Heisman Trophy to Baker Mayfield and nobody cared to watch.

The presentation of the award Saturday night to the Oklahoma quarterback apparently didn’t resonate much with viewers.

Mayfield’s margin of victory was the third largest in the history of the award. That lack of drama from a compelling group of potential contenders for the award might account for why few viewers were dialed into watching on Saturday night.

Austin Karp of the Sports Business Daily, Saturday’s broadcast on ESPN drew a 1.5 overnight rating.

That figure marks the second straight year that ESPN has seen a record low for the Heisman telecast.

The 1.5 rating for Saturday’s showing is down 12 percent from a 1.7 when Louisville quarterback Lamar Jackson won. And it’s down 25 percent from the 2.0 rating in 2015 and 2014 when Alabama running back Derrick Henry and Oregon quarterback Marcus Mariota won the award.

It apparently seems that the rating drop for the Heisman might only center around the award. The Daily also reported that ratings for the Army-Navy game earlier in the day were a 5.9 which was the largest for that game in 23 years.

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