Demand for a popular organic baby formula in China is fueling a shortage in Australia, consumers claim.
Bellamy’s Organic Step 1 Infant Formula sells for nearly $24 in Australia is showing up on Taobao, a Chinese website similar to eBay, for double the price.
Brisk sales in China were bolstered in the past couple weeks, in part, because of a huge online shopping event tied to a Nov. 11 holiday in China.
Australian mothers have been complaining that stores have prioritized Chinese consumers over them.
One mom posted a photo of a shopper buying two carts full of Bellamy’s formula at a Woolworth’s; she complained the store was not enforcing its own policy of an eight-can limit per transaction.
Bellamy’s is considered “white gold” in China, not just because it is popular in Australia but because it’s considered safe; more than 15,000 Chinese infants were hospitalized and six died after drinking tainted formula.