Twitters drives renown, but not traffic

From The Atlantic: “There used to be a vague sense that Twitter drives traffic, and traffic drives renown (or fame, or pride, or whatever word defines the psychic benefit of public recognition). Instead, the truth is that there are some people who are Twitter-famous, and traffic affords a different psychic currency. But they are nearly independent variables. … Twitter is worthless for the limited purpose of driving traffic to your website, because Twitter is not a portal for outbound links, but rather a homepage for self-contained pictures and observations.”

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