Nike online sales rise by 31 percent


Despite some early backlash and a slight dip in sales, Nike’s online sales increased by 31 percent from Sunday through Tuesday of this week, the San Jose Mercury News reported.

>> Read more trending news 

The company introduced controversial quarterback Colin Kaepernick as the face of its 30th anniversary “Just Do It” advertising campaign. President Donald Trump, police officers and many football fans objected to the choice, arguing that Kaepernick taking a knee to protest police brutality and racial injustice was out of line. 

>> Colin Kaepernick face of Nike’s new ‘Just Do It’ ad campaign

The ad, released Monday and featured on television for the first time during Thursday’s NFL opener between the Philadelphia Eagles and Atlanta Falcons, featured a close-up, black-and-white image of Kaepernick with the words, “Believe in something. Even if it means sacrificing everything.” 

On Friday, San Francisco-based Edison Trends revealed that after an initial drop in sales, Nike recovered strongly. Its 31 percent rise is nearly double its 17 percent gain over the same time period in 2017.

“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales,” Edison Trends co-founder Hetal Pandya said in a statement. “The data does not support that theory.”

>> Nike campaign featuring Colin Kaepernick sparks boycott

But after Nike’s stock fell 3.9 percent to touch a low of $79 per share on Tuesday, it rebounded to end the week at $80.30 per share, The New York Post reported.


Reader Comments ...


Next Up in News

Thieves in Texas steal $15K in electronics from homeless center
Thieves in Texas steal $15K in electronics from homeless center

Thieves in Texas took nearly $15,000 worth of electronics from a homeless center Saturday night, WFAA reported. >> Read more trending news  Gary Wilkerson Jr. who runs the nonprofit When We Love in Fort Worth, said surveillance cameras showed two men and a woman taking computers, television sets and other electronics over a three-hour...
Water heaters recalled due to fire hazard
Water heaters recalled due to fire hazard

Officials are recalling more than a half-million water heaters after determining that their gas burner screens can develop tears, posing a fire hazard. The U.S. Consumer Product Safety Commission issued a recall last week of about 616,000 A. O. Smith Ultra-Low NOx water heaters manufactured from April 8, 2011, to Aug. 1, 2016. “The water heater&rsquo...
Why are Beavercreek police providing traffic control at new restaurant?
Why are Beavercreek police providing traffic control at new restaurant?

People are lining up to get a taste of the fare at Beavercreek’s newest restaurant, and some are wondering why police are there directing traffic, and who is paying for that service. Raising Cane’s Chicken Fingers, 4384 Indian Ripple Road, has seen long lines since opening the restaurant’s second area location Oct. 30. Beavercreek...
UPS Freight workers OK labor contract, avoid strike
UPS Freight workers OK labor contract, avoid strike

UPS Freight workers voted in favor of approving a new labor contract over the weekend, avoiding the risk of a strike that could have affected shippers transporting goods around the country. >> Read more trending news  However, it’s possible the labor turmoil leading up to the contract vote could have a lasting impact on the company&rsquo...
WINTER WEATHER: Different types of winter precipitation
WINTER WEATHER: Different types of winter precipitation

Colder weather has come a little early this year and we're already experiencing the several types of winter precipitation that come along with it. The first, and most obvious type of winter precipitation, is snow. Snow occurs when, from the cloud to the ground, temperatures are below freezing. Simple enough, right?  Things become a little more...
More Stories