"That certainly isn't sportsmanlike," the email read, in part. "In fact, Yeti should be ashamed. They have declined to continue helping America's young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs."
Later Monday, Yeti released a statement saying that the NRA's claims are "inaccurate" and that the company is "unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment."
Let me get this straight: #yeticoolerchallenge = fill $500 cooler with $20 of tannerite. Blow up cooler. Outcome: @Yeti keeps $500, @NRA foundation receives no benefit, and you are left with no cooler and a huge mess to clean up... seems reasonable.