His name is Scott Samuel Braun.
2. He was born in New York City.
He moved to Atlanta to attend Emory University, where he also began his career.
3. Braun started his career while attending Emory.
The New York native started organizing parties at Emory as a teenager. He was eventually hired to plan the after-parties on Ludacris and Eminem’s Anger Management Tour. This led him to meet producer Jermaine Dupri, who hired Braun. At 19 years old, Braun became executive director for marketing at So So Def Records.
4. In 2007, Braun established SB Projects.
The "diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy" helped nurture the careers of several superstars. According to SB Projects' website, the company has worked with Ariana Grande, Asher Roth, Black Eyed Peas, Dan + Shay, David Guetta, Hilary Duff, Justin Bieber, Kanye West, Karlie Kloss, Lil Dicky, Martin Garrix, PSY, Tori Kelly, Usher and more.
5. He is married with three children.
Braun is married to Yael Cohen, founder of an early cancer detection organization. They have three children: Jagger Joseph, Levi Magnus and Hart Violet.