LaPierre became executive vice president and chief executive officer of the NRA in 1991. The NRA has 5 million members.
He once told a friend his dream job was to retire from the NRA and open an ice cream stand in Maine.
He is married. His wife, Susan, is also involved in the NRA.
He makes nearly $1 million a year in salary.
He hosts a weekly syndicated television program called "Crime Strike." In addition, he has a weekly podcast and offers a short broadcast on gun rights every weekday. LaPierre says he opposes universal background checks, an assault weapons ban (as it was proposed in 2013) and any limits to access to semi-automatic weapons by law-abiding Americans.
He says he supports armed security guards in schools, creating a computerized universal mental health registry of those judged to be incompetent and Project Exile, which mandates severe sentences for all gun crimes, especially illegal possession. He is an author and has written several books on gun safety and gun rights.