Snapchat under fire for Bob Marley filter on 4/20

Snapchat users are not happy about a new filter offered on the application.

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The company has been offering filters and face-altering features for months, but a Bob Marley feature introduced on Wednesday has many critics upset.

The feature adds a cap with Rastafarian colors and dreadlocks to the user's head and makes the user's skin tone darker. 

A lot of people have said the feature is racist and that the filter is a form of black face.

Other critics say it's demeaning to Marley's legacy to feature the filter on April 20, also known as 4/20 in the marijuana circuit, a day Mashable described as one of "special significance for people who enjoy cannabis in any of its forms."

"The lens we launched today was created in partnership with the Bob Marley Estate and gives people a new way to share their appreciation for Bob Marley and his music," a Snapchat spokesperson said in a statement. "Millions of Snapchatters have enjoyed Bob Marley's music, and we respect his life and achievements."

Though the Jamaican singer's family licensed the Marley name to a brand of marijuana earlier this year, he was not involved in the 4/20 movement -- which originated in the 1970s in California -- at all.

Marley fans have said that it's inappropriate to use his image to represent the weed-smoking culture:

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