The Sandy Hook Promise Foundation, which has called for bans on weapons and the sale of large amounts of ammunition, grew out of the 2012 shooting at Sandy Hook Elementary School in Newtown, Connecticut. Twenty-six people were shot and killed – 20 children and six adults.
The foundation warned viewers that the video is disturbing and explained in a press release why they produced it.
"So far this year there have been over 22 school shootings, and with students heading back to school, it seems sadly probable that we will see more incidents. This is unacceptable, given that we have proven tools to prevent these acts from occurring. We cannot accept school shootings as the new normal in our country," the press release read.
“Our goal with this PSA is to wake up parents to the horrible reality that our children endure. Gone are the days of viewing back-to-school as just a carefree time, when school violence has become so prevalent. However, if we come together to know the signs, this doesn’t have to be the case. I hope that parents across the country will join me to make the promise to stop this epidemic,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise, in the press release.
Hockley’s son, Dylan, was killed in the Sandy Hook School shooting.
The PSA is below. Warning: Some people may find the contents disturbing.
Survive the school year with these must-have #BackToSchool essentials. https://t.co/9KgxAQ0KGz
— Sandy Hook Promise (@sandyhook) September 18, 2019
This PSA contains graphic content related to school shootings & may be upsetting to some viewers. If you feel this subject matter may be difficult for you, you may choose not to watch. pic.twitter.com/5ijYMtXRTy
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