Olympic swimmer Ryan Lochte lost some lucrative endorsement deals after his recent scandal during the Summer Games in Rio de Janeiro, but the one he's picked up since seems very dedicated to rebuilding his reputation.
"It is not our place to judge each other," the Pine Bros. cough drops company said in an open letter.
The company said it "believes in doing what is right."
"Doing what is right to us means ... forgiving someone who not only embarrassed himself but let down his country," the statement, which was posted on Facebook and Twitter, reads. "Forgiving isn't about condoning the action. It is about providing grace when asked. You don't have to agree, and we respect everyone's opinions, but the world could use more understanding, love and forgiveness ... Everyone deserves forgiveness and second chances."
Lochte posted a message, thanking the company for its support.
Lochte's comeback also includes an appearance on Season 23 of "Dancing With the Stars."
A video posted on Lochte's Twitter account Aug. 30 suggests that the Olympic athlete has also secured a partnership with ROBOCOPP, which produces what it claims to be "the world's smallest SOS alarm," a gadget guaranteed to "get you out of a bad situation."
"We all like to have fun, but it's a good idea to stay safe," Lochte said.
After news surfaced that confirmed Lochte lied and fabricated portions of a story in which he claimed to have been robbed at gunpoint at a Rio, he lost partnerships with Polo Ralph Lauren, Speedo, mattress company Airweave and Syneron-Candela.