Facebook feeds are filling with quests to collect them all, but how much information are you willingly, albeit unknowingly, giving to the app's developers?
Millions of users are allowing the "Pokemon Go" app to access to their personal data and location, all in an effort to collect the virtual Pokemon characters.
And you have no choice if you want to play the popular game.
The company then has the right to share any and all of the data it collects with third parties, including people who pay companies for your information, as well as law enforcement, USA Today reported.
Tech watchers are now concerned about the massive database the game is compiling on everyone who is playing worldwide.
So how can you educate yourself on what you're giving to companies?
But are there risks to "Pokemon Go" collecting the data?
Jason Hong, an associate professor at Carnegie Mellon University, said that it depends on how Niatic, the company that developed "Pokemon Go," uses it.
If the company uses it to monetize data for advertising, it could be a larger privacy threat than using it for in-app purchases.