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The restaurant "claims to be ethical but its marketing is highly unscientific and harms animal welfare," the website says.
It then pokes holes in specific Chipotle terminology ("gmo-free, sustainable, sofrito" etc.).
It compares the chain's calorie counts to those from McDonald's and criticizes the company's stance against antibiotics, claiming medicine is actually good and necessary for farm animals to survive.
Chipotle responded to the claims, denying them, and acknowledging the company has been criticized about for the same things in the past.
The chain's director of operations even questioned CCF's reputation and its sources of funding.
Coggin says there is more to come from the campaign.
Read more here.