The average surcharge will be $3.43 per ticket, according to Variety.
Showtimes that are gaining in popularity or look like they’re going to sell out will display a grey lighting icon above them.
MoviePass members can avoid the fee by picking another showtime. If you select the popular show time during peak pricing, the credit card on file will be charged.
The company said it will soon offer members a Peak Pass, which will allow users to waive one peak pricing fee a month.
The company also announced its new Bring-A-Guest program. Members will be able to buy extra tickets for non-members through the app.
If that person signs up for a MoviePass account, they’ll get a full refund for the cost of the ticket.