"I've been shopping at Lids my whole life, wearing hats, fitted, of course, fitted hats and caps, all types of hats," Mill, 32, told Business Insider. "In our culture, it's been a big thing. So, it was something I ain't have to think twice about and always believed in, that it'll work."
He will also give input on the creative side, offering his own limited-edition line of hats in August.
"I have a lot of influence, and I can see things kind of clearer. I would definitely love to involve our whole culture in Lids more," he told BI.
The rapper and philanthropist has been busy with music and advocacy since he was released from prison in April 2018. He served five months for violating a charge he received at the age of 21. He has made it his mission to combat against what he and critics of the U.S. criminal justice system consider unjust sentencing.
Mill's Amazon docuseries “Free Meek,” which will be presented in five parts, will delve into his experiences with the criminal justice system. The program, executive produced by Jay-Z, will be released on Aug. 9.
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