But Marriott’s jump into the home-sharing business isn’t new for the company.
It already has some similar businesses in Europe, the Times reported.
The company's chief executive, Arne Sorenson, has acknowledged that home-sharing customers differ than those of traditional hotels. Travelers who use companies like Airbnb are looking for a cheap stay, Sorenson said, according to the Times.
As hotels eye home rentals, Airbnb is investigating turning the tables by offering hotel rooms. It has purchased Hotel Tonight Inc., which offers discounted traditional hotel rooms from unused inventory, the Journal reported.