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The product, a band that can be worn on the wrist or ankle, repels sharks using a powerful magnet, WTSP reports.
In murky waters, "sharks rely heavily on their electro-receptors instead of their eyes to 'see' what's around them," according to the Sharkbanz website.
Eric Hovland of the Florida Aquarium told WTSP that the product may actually work.
"Great Whites are unique in that they are the only shark that acts as an ambush predator, attacking from a long distance at high speed," the Sharkbanz website says. "There is no effective way to prevent this type of ambush attack."
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