For most people, a wedgie brings thoughts of schoolyard bullies and severe discomfort.
But a new Levi's design called Wedgie Fit Jeans promises to positively highlight womens' curves.
According to the clothing company's Instagram account, the Wedgie gives wearers 'the vintage look (they) love, tailored to show off (their) best assets.' The cotton jeans stretch and lift essential parts of the woman's shape, producing what looks slightly like a wedgie.
Senior vice president of Levi's Global Design Jonathan Cheung told Mashable that the cut of the jeans features vintage elements like a button fly instead of a zipper worked into a contemporary style for fans of the original Levi's 501 jeans.
"What's great about the vintage 505 is this flatness at the front that holds your tummy in, and they are a little tight around the back," Cheung said.
The Wedgie is available on Levi's website starting at $128.
One reviewer wrote online about the fit, saying, "These jeans do exactly what they say they will do - give you a seriously great looking behind!"