Friday night lights are back and as the high school football season returns, and so has Harambe, in mascot form.
Harambe, a 17-year-old gorilla at the Cincinnati Zoo, was killed in May after a 3-year-old child climbed into his enclosure.
"Harambe!" has become a popular exclamation among teens, Jean Burgess, an expert in digital culture and memes at the Queensland University of Technology, in Brisbane, Australia, told The Washington Post.
In the wake of Harambe’s death, the zoo experienced a barrage of criticism causing it to take down its social media accounts.
"Our zoo family is still healing, and the constant mention of Harambe makes moving forward more difficult for us," Thane Maynard, Cincinnati Zoo's director, recently told The Associated Press. "We are honoring Harambe by redoubling our gorilla conservation efforts and encouraging others to join us."