And while the talks between Beck's The Blaze and CNN's sister station broke down, The Hollywood Reporter says, "Financial matters held up the deal, not ideology."
Since its conception, The Blaze has been wildly popular online among conservatives, racking up 9 million visitors per month, 300,000 paying subscribers and a deal with Dish Network.
The same cannot be said for HLN, which already has a national cable platform — but is having trouble getting people to watch it.
According to Variety, which cites numbers from Nielsen, HLN is the least watched cable news platform, falling behind Fox News, MSNBC and CNN.
Negotiations with The Blaze follow reports of similar talks between Vice Media and HLN's parent company Time Warner. Exactly how the deal would materialize on television is unclear but Vice is reportedly demanding upwards of $2.5 billion for its services.
While talks with HLN broke down, The Blaze still holds a deal with Dish Network — through which it reaches about 14 million households around the country.