MIAMI BEACH, FL - FEBRUARY 23: KIND Bars on display at YogArt Presents Buddhas and Bellinis during the Food Network South Beach Wine & Food Festival at Raleigh Hotel on February 23, 2014 in Miami Beach, Florida. (Photo by Sergi Alexander/Getty Images for Food Network SoBe Wine & Food Festival)
Photo: Sergi Alexander
Photo: Sergi Alexander

FDA reconsidering definition of 'healthy'

A big sticking point for critics is the FDA's regulations around how much fat can be in a "healthy" product.

The Food and Drug Administration is considering changing the definition of "healthy," at least for how companies use the word.

>> Read more trending stories 

The FDA is facing criticism from a health food company.

The FDA told KIND last year that its products should not be called "healthy" because of their saturated fat levels. 

The company asked for a re-evaluation of the term's definition, noting that the fat in its bars comes from nuts.

KIND argued that current regulations let sugary foods with "empty calories" be advertised as "healthy," while overlooking nutrients that experts say are healthy.

KIND noted that the FDA's rule prevents avocados and salmon from being labeled "healthy," while allowing the term for fat-free puddings and sugary cereals.

"Nutrient-rich products like a KIND bar or products made from almonds or salmon cannot be considered healthy, even though they are products that are recommended by the dietary guidelines," the CEO of KIND told CBS.

The company announced Tuesday that it has received permission to use the word on its packaging, but it's still advocating for a revision of the FDA's definition.

The Wall Street Journal reported that the FDA is planning to ask the public for input on what "healthy" should mean.

The Associated Press contributed to this report.

X