Could KB Toys fill void Toys R Us leaves behind?

FILE PHOTO: KB Toys signage is visible atop the entranced to its store January 30, 2004 in Norridge, Illinois.
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FILE PHOTO: KB Toys signage is visible atop the entranced to its store January 30, 2004 in Norridge, Illinois.

Credit: Tim Boyle/Getty Images

Credit: Tim Boyle/Getty Images

Toys R Us will soon be no more, but an iconic toy store may be back to fill the void.

The company that owns the KB Toys name is looking to bring back the brand and fill storefronts Toys R Us closings leave behind.

CNN Money spoke with Strategic Marks president about the plan.

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"My assumption is that there's about half a billion dollars worth of toys that have been produced for Toys R Us with no place to go. That's a big, big void that we're hoping to fill up," Ellia Kassoff told CNN Money.

Strategic Marks told CNN Money that to get back into the market, it is  working with companies that do pop-up holiday stores like Spencer Spirit Holdings.

Explore>>Read: Amazon looking to buy abandoned Toys 'R' Us storefronts

After the holidays, it is  planning to re-evaluate the stores and ones that perform well will be tapped to become permanent.

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Credit: DaytonDailyNews

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Toys R Us To Close All U.S. Stores

Credit: DaytonDailyNews

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