A spokesperson for Flush Target told KOKI the billboards aren't meant to be anti-transgender. The group said it is disturbed by Target's bathroom policies and would like to see single-stall unisex bathrooms in Target stores instead. The group claims Target's current policy "perpetuates rape culture" by emboldening predators and putting vulnerable women at risk.
Alyssa Bryant, a transgender attorney for Oklahoma for Equality, says the billboard's message perpetuates a big lie.
"It's horrible," the attorney told KOKI. "I think it's disgusting. I think it's very damaging to the transgender population."
At least three of the billboards have been posted in Tulsa County.