Controversial billboards challenge Target's bathroom policy

Billboards erected in Tulsa, Oklahoma, are generating controversy.

The billboards, created by the group Flush Target, show a girl coming out of a bathroom stall looking fearful while a manly figure waits for her.

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The ads are in response to Target's gender identity bathroom policy.

Target caught national attention earlier this year when they said customers can use whatever bathroom matches their gender identity.

A spokesperson for Flush Target told KOKI the billboards aren't meant to be anti-transgender. The group said it is disturbed by Target's bathroom policies and would like to see single-stall unisex bathrooms in Target stores instead. The group claims Target's current policy "perpetuates rape culture" by emboldening predators and putting vulnerable women at risk.

Alyssa Bryant, a transgender attorney for Oklahoma for Equality, says the billboard's message perpetuates a big lie.

"It's horrible," the attorney told KOKI.  "I think it's disgusting.  I think it's very damaging to the transgender population."

At least three of the billboards have been posted in Tulsa County.