Chip, Joanna Gaines team up with Target to release home-decor line


Chip and Joanna Gaines of HGTV’s “Fixer Upper” are expanding their brand.

>> Read more trending news  

The Waco, Texas, husband and wife -- whose recent projects include the wildly successful Magnolia Market, a book from Chip Gaines called “Capital Gaines” and a new annual event in Waco called “Silobration,” to happen next month -- announced a new line with Target on Tuesday called Hearth & Hand.

RELATED: TJX opens HomeGoods spinoff store: Homesense

The collaboration will feature unique on-brand items for house and home, mostly under $30, and will be available in stores Nov. 5.

RELATED: “Fixer Upper” couple Chip and Joanna Gaines step up to help the people of Houston

“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna Gaines said in a statement. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”


Reader Comments ...


Next Up in Nation World

Captain said not to worry about life jackets before deadly duck boat crash, survivor says
Captain said not to worry about life jackets before deadly duck boat crash, survivor says

A woman who lost nine family members when a duck boat capsized in Missouri’s Table Rock Lake on Thursday said the captain of the boat told passengers not to worry about life jackets before the accident. Tia Coleman was one of the 11 members of the Coleman family to board the duck boat Thursday, according to WXIN-TV. She told the TV station that...
4-Hers celebrate Clark County bicentennial in booths, barns
4-Hers celebrate Clark County bicentennial in booths, barns

Clark County 4-H clubs are decorating for a birthday, and fairgoers are invited to celebrate, too. Barns throughout the fairgrounds as well as 4-H booths in the Clark County Fair’s Youth Building will be decorated in recognition of Clark County’s 200th birthday, said Patty House, the 4-H youth development educator for Clark County&rsquo...
Survey: Black millennials are more religious than other millennials
Survey: Black millennials are more religious than other millennials

Black millennials are more religious than other members of their generation, according to a new analysis from Pew Research Center. The analysis, based on data from the Center’s 2014 Religious Landscape Study, revealed that 64 percent of black millennials are highly religious compared to 39 percent of nonblack millennials. Religious commitment...
Trump: NFL players should be suspended for kneeling during anthem
Trump: NFL players should be suspended for kneeling during anthem

President Donald Trump said Friday that NFL players who kneel during the national anthem should be suspended as team owners and the NFL Players Association agreed to halt the enforcement of rules regarding the new national anthem policy. Team owners approved the policy in May. It would require players to stand during the anthem or stay in the locker...
Heart doctor for former President H.W. Bush killed in bicycle drive-by shooting 
Heart doctor for former President H.W. Bush killed in bicycle drive-by shooting 

A cardiologist who treated former President George H.W. Bush was shot and killed Friday in a bicycle drive-by shooting near Texas Medical Center in Houston. >> Read more trending news  Police said Dr. Mark Hausknecht, 65, was riding his bicycle near Texas Children’s Pavilion for Women just before 9 a.m. on Friday when he was shot by...
More Stories