Chip, Joanna Gaines team up with Target to release home-decor line


Chip and Joanna Gaines of HGTV’s “Fixer Upper” are expanding their brand.

>> Read more trending news  

The Waco, Texas, husband and wife -- whose recent projects include the wildly successful Magnolia Market, a book from Chip Gaines called “Capital Gaines” and a new annual event in Waco called “Silobration,” to happen next month -- announced a new line with Target on Tuesday called Hearth & Hand.

RELATED: TJX opens HomeGoods spinoff store: Homesense

The collaboration will feature unique on-brand items for house and home, mostly under $30, and will be available in stores Nov. 5.

RELATED: “Fixer Upper” couple Chip and Joanna Gaines step up to help the people of Houston

“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna Gaines said in a statement. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”


Reader Comments ...


Next Up in Nation World

Ohio judge removed from bench for beating wife in 2014 accused of stabbing her to death
Ohio judge removed from bench for beating wife in 2014 accused of stabbing her to death

A disgraced former Ohio judge who was removed from the bench and served prison time for brutally beating his then-estranged wife in 2014 has again been arrested -- this time on suspicion that he stabbed the woman to death in his driveway.  Shaker Heights police officials on Saturday confirmed that Lance Mason, 51, was taken into custody following...
Boy, 11, slips through airport security, nearly boards plane without ticket
Boy, 11, slips through airport security, nearly boards plane without ticket

The Transportation Security Administration is trying to figure how a boy was able to slip through airport security without a ticket. The boy was caught as he was just about to board a plane.  The TSA told WSBTV that the boy got past the initial ID checkpoint, was screened and then ran when screeners asked where his parents were.  >>...
Rolling Stones announce U.S. portion of 2019 'No Filter' tour
Rolling Stones announce U.S. portion of 2019 'No Filter' tour

The Rolling Stones are bringing their No Filter tour to the United States with a 13-date schedule at stadiums beginning April 20, the band said on its website Monday. >> Read more trending news  The tour will open at Hard Rock Stadium in Miami Gardens, Florida, and will end June 21 at Chicago’s Soldier Field, according to the...
Charges reduced against teen accused of shooting classmate to death at NC high school
Charges reduced against teen accused of shooting classmate to death at NC high school

Charges have been reduced against a student who police said shot and killed a classmate last month inside North Carolina’s Butler High School, according to WSOC-TV. A Mecklenburg County grand jury heard Jatwan Cuffie's case on Monday and indicted him on second-degree murder charges. Authorities last month charged Cuffie, 16, with first-degree...
Police investigate shooting in Springfield
Police investigate shooting in Springfield

Police and medics have responded to reports of a person shot in Springfield Monday afternoon.  Emergency units were dispatched to the area of South Spring and East High streets around 2:10 p.m. on reports of a possible shooting, dispatchers confirmed.  Additional details were not immediately available.  We’ll update this story...
More Stories