Chip, Joanna Gaines team up with Target to release home-decor line


Chip and Joanna Gaines of HGTV’s “Fixer Upper” are expanding their brand.

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The Waco, Texas, husband and wife -- whose recent projects include the wildly successful Magnolia Market, a book from Chip Gaines called “Capital Gaines” and a new annual event in Waco called “Silobration,” to happen next month -- announced a new line with Target on Tuesday called Hearth & Hand.

RELATED: TJX opens HomeGoods spinoff store: Homesense

The collaboration will feature unique on-brand items for house and home, mostly under $30, and will be available in stores Nov. 5.

RELATED: “Fixer Upper” couple Chip and Joanna Gaines step up to help the people of Houston

“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna Gaines said in a statement. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”


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