- Brianna Chambers, Cox Media Group National Content Desk
Olive Garden announced Tuesday that it is offering a new all-you-can-eat promotion, the Pasta Passport to Italy, in celebration of the return of its Never Ending Pasta Pass. With the Never Ending Pasta Pass, customers can purchase a $100 pass that allows them to consume an unlimited amount of pasta during each visit between Sept. 25 and Nov. 19.
A second pass affords customers all the benefits of the Never Ending Pasta Pass plus the opportunity to go to Italy for $200. The eight-day European vacation includes airfare, hotel, meals, ground transportation and daily activities for two during April 2018.
“Recipients of a Pasta Passport to Italy will ... start by exploring the sprawling cobble-stoned streets and terracotta rooftops of Sienna, then will travel throughout Italy, including Florence and Assisi, cities known for their ancient architecture and fresh, seasonal cooking,” according to an Olive Garden news release. “From there, guests will enjoy cultural excursions to the ancient Coliseum in Rome, a visit to the Sistine Chapel in Vatican City and a chance for the ultimate photo opportunity at the leaning Tower of Pisa. Guests will also taste Tuscan wine, sample Italian Gelato and learn to prepare regional cuisine.”
Olive Garden is selling 22,000 Never Ending Pasta Passes and 50 Pasta Passports to Italy.
The passes go on sale Thursday at 2 p.m. EST at PastaPass.com. They will be available for purchase for 30 minutes only, or until all passes and passports sell out.
“Every year, through our Pasta Pass sale, we get to connect with and delight thousands of our most passionate Olive Garden fans,” said Jennifer Arguello, executive vice president of marketing for Olive Garden. “We couldn't think of a better way to create even more memories and a deeper connection to our brand than through a special edition Pasta Pass that includes an all-inclusive trip for two to the country that inspires us.
According to Eater, 21,000 pasta passes were sold out in less than one second during Olive Garden’s promotion last year.