Advocacy group remakes Coke ad using people suffering from sugar-related diseases


An iconic ad for Coca-Cola is being used to persuade people to limit their soda consumption.

The Center for Science in the Public Interest produced a two-minute video featuring Denver-area residents who say they are suffering health consequences from drinking soda.

CSPI is a nutrition, food safety and health advocacy group that lobbies policymakers to change regulations. 

The jingle from the original ad, “I’d like to teach the world to sing in perfect harmony,” debuted in 1971, but decades later health advocates are changing its jingle to reflect a growing push to limit how much soda people drink.

“It’s a multibillion-dollar brainwashing campaign designed to distract us away from our diabetes with happy thoughts. We thought it was time to change the tune,” said Michael F. Jacobson, the executive director of CSPI.

According to the Centers for Disease Control and Prevention, one in two Americans drinks a sugary beverage every day. The CDC links sugary drinks to a number of health problems. The American Heart Association recommends that people consume three 12-ounce cans or less of carbonated soda every week.

Coca-Cola declined to comment on the video. 



Reader Comments ...


Next Up in Nation World

California man stabbed to death while dining with daughter on lap
California man stabbed to death while dining with daughter on lap

A California man eating at a steakhouse with his daughter on his lap was stabbed to death Wednesday when a homeless man allegedly walked up and attacked him, CNN reported. Anthony Mele Jr. 35, died Thursday, but his 5-year-old daughter was not hurt, the Ventura Police Department said. Mele was dining at the Aloha Steakhouse, a beachside restaurant...
Lyrid meteor shower 2018: 8 stunning photos of the celestial display
Lyrid meteor shower 2018: 8 stunning photos of the celestial display

This year's Lyrid meteor shower reached its peak this weekend, and photographers flocked to social media to share some stunning snapshots of the celestial display. See the images below:
Waffle House shooting: 4 dead after nude gunman opens fire in Tennessee, police say
Waffle House shooting: 4 dead after nude gunman opens fire in Tennessee, police say

At least four people are dead after a shooting at a Waffle House in Antioch, Tennessee. >> Read more trending news 
They want kids in this special neighborhood to stay educated in the summer, so here’s what they’re doing
They want kids in this special neighborhood to stay educated in the summer, so here’s what they’re doing

Between 25 and 30 percent of what kids learn in school is lost over the summer, according to an academic study. This learning loss is why Clark State is teaming up with the Springfield Promise Neighborhood to offer a free literacy camp for children this summer and a free college credit course for parents. The camp is open to students, grades Pre-K...
Northeastern is asking voters for $79M for new school construction. Here’s what both sides think.
Northeastern is asking voters for $79M for new school construction. Here’s what both sides think.

Northeastern voters will go back to the polls May 8 to decide whether taxpayers are willing to support $119 million in new schools in the district. The district is asking voters to approve a 37-year, $79 million bond issue that would build two pre-k-through-12th-grade buildings in the district. One building would be constructed on the Kenton Ridge...
More Stories