'90s classic Surge returns to store shelves

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Coke says the resurgence of Surge is due in part to three people: Evan Carr, Sean Sheridan and Matt Winans who began the “Surge Movement.” They began a social media campaign which reached hundreds of thousands of people and even pooled enough money to buy a billboard in 2013 hoping to catch the eye of Coke executives.
It said: "Dear Coke, we couldn't buy SURGE, so we bought this billboard instead." The billboard was about a half mile from Coke’s headquarters.

Eventually, the three fans’ creativity and passionate pleas caught the company’s attention. Coke’s Associate Vice President of Sparkling Flavors, Racquel Mason says the entire experience has been inspiring.
“They’ve inspired us,” Mason said. “More than 128,000 people, a dozen years after a brand left the market saying, ‘Please bring it back!’ That’s the best compliment any brand could hope for.”.

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