The results are in and Chipotle’s biggest foray into delivery to date appears to have been a big success.
The fast-casual Mexican grill earlier this year launched a partnership with delivery service DoorDash, which was founded by college students in 2013. The deal with DoorDash made delivery available from more than 1,500 restaraunts, according to Chipotle.
Chipotle offered free delivery on orders of $10 or more from April 30 to May 6 and saw a 667 percent increase in weekly delivery orders due to the DoorDash partnership, the restaurant reported.
During the free delivery week, on average DoorDash drop-offs were made within 34 minutes of ordering. The most ordered items were burritos, bowls and chips and guacamole and Chicago, Dallas and Denver had the most delivery orders.
“We hit the ground running during our first week as Chipotle’s largest on-demand partner, and we’re just getting started,” said Christopher Payne, chief operating officer at DoorDash. “DoorDash looks forward to building on our momentum as we continue to expand operations with Chipotle across the U.S. and Canada.”
The high volume of online orders hasn’t hindered Chipotle’s in-store experience, the company claims, because of additional food preparation lines at most locations.
Most Chipotle restaurants now have a “second make-line,” which is dedicated to fulfilling online and digital orders. The second line is separate from the customer-facing line, enabling digital orders with no disruption, according to Chipotle.
Chipotle has more than two dozen locations in the greater Dayton area, according to the company’s store locator.
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