Farmers markets go online — and deliver to your door

Market Wagon, an online farmers market, serves Southwest Ohio from Butler County distribution hub.

An online farmers market providing weekly deliveries of fresh local produce, meats, cheeses and other homegrown or homemade fare is now in Butler County and serving homes throughout Southwest Ohio.

Market Wagon, which launched in Indiana in 2016, recently opened its first Ohio delivery hub in West Chester Twp. 

MORE: Indoor farming company coming to Hamilton

The new Market Wagon location delivers to homes in Butler, Warren, Hamilton, Montgomery, Greene and Clermont counties, according to Jeremy Lewis, Southwest Ohio market coordinator for Market Wagon.

“All the vendors control their own inventory, products, descriptions and photos,” Lewis said. “What we do is basically act as a courier and just kind of a marketplace for them to do so.”

Customers placing an order Tuesday night before midnight receive a delivery on Thursday for a $5.95 fee with no minimum order and no subscription required.

Shoppers can peruse the website — — by vendor or by category, including everything from baked goods, meats and locally roasted coffee to jams, soaps and pet treats.

The convenience of home delivery is crucial to the Market Wagon’s appeal, but its true economic impact comes in the increased market for local farmers, the company said.

MORE: Bass Pro Shops, Cabela’s hiring for holiday help

To date, the new location has 23 Ohio farms and artisans signed up as vendors

Debra Liston, owner of Fairfield-based business Mwimbula Fresh Coffee • Fresh Bread, said sales of her custom-roasted single-source coffee and freshly baked, naturally leavened breads and pastries have grown for each of the five weeks she has sold via Market Wagon.

“This is guaranteed sales,” she said. “Since they (customers) order, I know exactly what to make and I sell it, where like at a farmers market, I might show up with 20 loaves of bread and sell seven and then I’ve got 13 loaves of bread to deal with. That’s what makes it (Market Wagon) super-attractive.”

MORE: Home Chef meal kits now on shelves at local Kroger stores

Tiffany Shinkle, of New Vienna-based TS Farms, said Market Wagon has been great for serving longtime patrons, and has generated a slew of new customers for the 10-year-old family farm that sells fresh, grass-fed, non-GMO beef, lamb and pork, plus chicken, turkey, eggs, jams, jellies and maple syrup.

Shinkle said she believes the concept is taking off in Southwest Ohio because consumers are leaning toward services that offer convenience.

“Kroger’s got their ClickList, Whole Foods will deliver, and we’re seeing at farmers markets the attendance is down,” she said. “I think it’s because they can order it online and get it delivered or pull in, pick it up and go.”

Vendors do not pay a fee to participate in Market Wagon, but the company retains a percentage of sales, Lewis said.

The handmade meat, cheese, mushroom and butternut squash ravioli from Russo’s Ravioli are in 14 stores and five weekly farmers markets, but co-owner Garrison Jennings said he is happy to find another platform from which to sell the company’s hand-made Italian specialty dish, along with its sauces and lasagnas.

“It gives you another revenue stream,” Jennings said. “Plus, who doesn’t like awesome food showing up right to their doorstep?”

Reader Comments

Next Up in News

World War II vet, 92, robbed at gunpoint at retirement home
World War II vet, 92, robbed at gunpoint at retirement home

A 92-year-old World War II veteran was robbed at gunpoint Thursday at his Louisiana retirement home, WDSU reported. The thief escaped with cash and medications, the television station reported. >> Read more trending news  Police in Slidell said the suspect entered the Lafittes Landing retirement community and knocked on the victim&rsquo...
State’s long-time plans for UAS could benefit Clark County center
State’s long-time plans for UAS could benefit Clark County center

State officials said this week a new long-term plan to push unmanned vehicle technologies could boost resources and lead to more investment in Clark County, which houses the Ohio Unmanned Aircraft Systems Center. DriveOhio, an entity developed within the Ohio Department of Transportation, is tasked with pushing new technologies like autonomous vehicles...
For sale: Island with pebbles and penguins
For sale: Island with pebbles and penguins

If you are looking for beachfront property located far off the beaten path, then a piece of land in the Falkland Islands could be your own personal paradise. >> Read more trending news  That is, if you don’t mind sharing the island with five different species of penguins, sea lions, cattle, 42 different species of birds and 6,000 sheep...
New Hampshire banker accused of stealing nearly $100K from customer
New Hampshire banker accused of stealing nearly $100K from customer

A banker in New Hampshire is accused of stealing thousands of dollars from a customer's bank account, allegedly using the money to buy everything from manicures to family vacations.  >> Read more trending news  For five years, Britt Landsperger oversaw the day-to-day business of the Portsmouth, New Hampshire, TD Bank...
California man charged with murder in shooting death of librarian
California man charged with murder in shooting death of librarian

A California man accused of fatally shooting a Sacramento librarian was charged with murder Friday, the Sacramento Bee reported. >> Read more trending news  Ronald Seay, 56, was arrested Wednesday in the death of Amber Clark, 41, who was sitting in her car Tuesday night when she was killed in the parking lot of the North Natomas Public...
More Stories