Cyber Monday shoppers prepare to spend more


Even shoppers who waited hours in line to be first into stores on Thanksgiving and Black Friday said they will shop online today.

Online shopping is expected to increase more than 15 percent this year, according to Adobe Analytics, and spending during today’s fastest growing online shopping holiday is expected to break records, increasing nearly 18 percent to $7.7 billion in the United States.

Consumers continue to value both online and brick-and-mortar options, with majority of consumers saying they’d shop both avenues this holiday season.

Paige Barton of Springboro always goes out to the Dayton Mall and Best Buy with her family, but said she prefers to shop online.

BIZ BEAT: Area Sears location will close on Sunday

“I personally am an Amazon shopper. If I don’t want to get out of the house, I buy it on Amazon and it gets shipped to my house in two days,” Barton said. “I think the only thing that keeps us going Black Friday shopping would be the tradition of it. But if it wasn’t our tradition, I would order off Amazon.”

After three-straight days of heavy shopping on Thanksgiving, Black Friday and Small Business Saturday, shoppers had just a Sunday break before being hit with new deals from online retailers today.

“Researchers have found that people like to do their online shopping while they’re at work, maybe as a little break from the monotony of the day, and so Monday after Thanksgiving is the perfect day to do that,” said Riley Dugan, a marketing professor at the University of Dayton.

Cyber Monday and Cyber Week deals started popping up late last week. Popular retailers like Walmart, Kohl’s, Best Buy, Macy’s, Target and Amazon will offer deep discounts on televisions, laptops, kitchen appliances, gaming systems and more.

Erin Shearer from Dayton did some shopping early last week before the Thanksgiving rush hit. She said she was getting what she needed out of the way to avoid the crowds this weekend, but staying home wouldn’t keep her from getting those holiday deals.

“I am a Cyber Monday shopper. I am an online shopper pretty much always, unless I’m buying clothes for myself,” Shearer said. “All my Christmas presents come from online shopping.”

» PHOTOS: Luxury condo with downtown view on market for $320K

Consumer shopping habits have changed to favor the convenience of online shopping, especially during major holidays.

“The draw now is being on Amazon Prime, it’s the free shipping,” said Nicole Weber of West Carrollton. “It’s easy. You get it, and if you don’t like it you can return it, usually before Christmas.”

Yet even shoppers who frequent online deals do have some concern shopping this holiday season,

“I’m always a little nervous about what I’m getting when I do shop online and if it’s going to make it, but I do do some online shopping,” said Kerry McIntosh of Waynesville.

» PHOTOS: Former summer cottage of John Patterson on market for $785K

The United States Postal Service, FedEx and United Parcel Service all expect to handle a record number of packages this year, and experts have warned that the increase could complicate delivery systems and cause major package delays. The National Retail Federation estimates 75 million people will shop Cyber Monday deals.

Even express networks are likely to see increased delays this holiday season as more retailers offer free two-day shipping to match Amazon’s Prime membership deals.

Even when ordering in-store pickup, Kanysha Smith of Miamisburg said for big sales she’d rather head to the store than shop online to stay on the safe side.

“I’ve tried the online thing before, not with Meijer but with another store. And what happened is I got it online and when I got to the store to pick it up they said that they were out of them because they said online wasn’t keeping up with basically the store,” Smith said.

FIVE FAST READS

How to protect yourself from cyber thieves this shopping season

5 ways new tech will change your holiday shopping experience this year

Store hours: Here’s when retailers will open for Thanksgiving, Black Friday sales

Here are major Black Friday deals you can get right now

Here are the best Black Friday deals in the Dayton area



Reader Comments


Next Up in News

Parents of murdered Auburn University student furious killer wants new trial
Parents of murdered Auburn University student furious killer wants new trial

The parents of a Georgia teenager murdered at Auburn University a decade ago are furious that the man convicted of killing her has asked for a new trial. >> Read more trending news  Lauren Burk, from Marietta in metro Atlanta, was a freshman at Auburn University and a graduate of Walton High School.  Investigators say Courtney L. Lockhart...
How to watch the spectacular Geminid meteor shower
How to watch the spectacular Geminid meteor shower

  The Geminid meteor shower is one of the most spectacular light shows of the year. >> Read more trending news  The Geminids are visible every December when the Earth passes through a massive trail of dusty debris from a rocky object named 3200 Phaethon, long thought to be an asteroid or an extinct comet. The particle debris burns up...
Operation Grinch Pinch: Texas police going after porch thieves with GPS trackers
Operation Grinch Pinch: Texas police going after porch thieves with GPS trackers

As more and more Americans turn to online shopping for everything from gifts to groceries, package theft from porches is a growing problem, especially during the holiday season. >> Read more trending news  One Texas police department is taking a different approach in trying to catch porch thieves. Operation Grinch Pinch is a partnership...
Tom Brady sets record for most overall touchdown passes in NFL
Tom Brady sets record for most overall touchdown passes in NFL

Another day, another record for Tom Brady's illustrious career as he set the record for the most overall touchdown passes in NFL history during the Patriots' loss to the Dolphins Sunday. >> Read more trending news  Brady's touchdown pass to Julian Edelman put him at 580 overall career touchdown passes, etching his name in history as the...
Traveler's good deed: Stranger gives first-class seat to Florida mom with baby
Traveler's good deed: Stranger gives first-class seat to Florida mom with baby

Kelsey Rae Zwick has been overwhelmed the past few years.  She and her husband have twin daughters, Lucy and Eva, who had complications at birth and were born at 29 weeks, Yahoo News reported. The infants spent their first few months in the neonatal intensive care unit, followed by months of treatments. Lucy and Eva suffer chronic lung disease...
More Stories