After finishing the song with songwriter Chris Loocke, Hubbard pitched it to his Big Machine label mate Tim McGraw, who said the lyrics about empathy and letting God unite people again had him thinking about his own perceptions about the world.
“It's not beating people up and it's not political,” said McGraw. "It’s more about the social fabric that we all rely on and the social contracts that we all rely on that hold us together and keep us sort of tethered to each other in a positive way.”
The song comes out just a week after a violent mob rioted at the U.S. Capitol, spurred on by politicians' false claims of election tampering. Hubbard said the timing for the song is just right, even when there is so much noise to break through.
“I’ve kept the TV off for the last couple of weeks, but I still caught the news about the Capitol and it’s just so sad," Hubbard said. “But it did remind me, ‘OK this message is still needed.' It’s not like 2021 hit and all of the sudden everyone’s unified again. It’s gonna take some time rebuild and repair.”