Luhnow heads Blue Crow Sports, an investment group that he said includes investors from the United States, Mexico, El Salvador, Nicaragua and Canada. Earlier this month, Blue Crow Sports completed its acquisition of Mexican club Cancun FC.
Leganés had been owned since 2008 by Pavón and Moreno, a local couple who took over when the club was mired in debt and playing in the third division.
The club earned promotion to the first division for the first time in 2016. It spent four seasons competing with the top teams in Spain before being relegated. Its greatest achievement came in 2017-18 when it beat Real Madrid on its way to reaching the semifinals of the Copa del Rey.
Luhnow's talks began with the former owners in September. He said his group chose Leganés because they consider Spanish soccer to have the greatest growth potential in the European game, partly because of the league's tight cost control measures and its recent investment deal with a private equity firm.
As Leganés new president, Luhnow said his group wants to build its youth teams, promote its women's team, and invest in technologies such as the use of big data analytics.
“All sports have used technology to create advantages, and that is what we want to do,” Luhnow said in Spanish. “We have a group of people with experience including the Premier League and the MLS who know how to use technology, and Leganés can take advantage of that. Soccer is a bit behind other sports ... but that is going to change in the coming years.”
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