In addition to improved subsidies, the Biden administration has also focused more energy on outreach, increasing the number of enrollment counselors and stepping up advertising.
“It's mostly good news for the administration,” said Cox.
About 9 in 10 U.S. residents currently have health insurance through a mix of employer, public and individual plans, but 28 million people remain uninsured even with the COVID-19 pandemic in its third year. Most uninsured people would be eligible for taxpayer-subsidized coverage, and surveys show many are just not aware of that.
People who sign up by Saturday will have coverage effective Feb. 1.
After Jan. 15, people still looking for coverage will need a specific reason, such as losing a job or a change in family circumstances, to qualify for a special enrollment period.
Federal officials recommend that deadline day procrastinators enroll by midnight local time in their community.