The new discount model, called the Apple Watch SE, will sell for $279 and be available beginning Friday. The price is a markdown from the $399 that Apple is asking for the next version of its higher end watch, the Series 6. Apple watches have been selling for an average of $377, based on Walkley’s calculations.
Apple added more features to help the watch monitor its owner’s health, including a sensor that can read blood oxygen levels. The feature, specific to the Series 6, could be timely, given that COVID-19 frequently attacks the lungs.
Apple also announced a new fitness subscription service tailored for its watches for $10 per month, as well as a new option that will bundle its existing music, video, news and gaming services into a package that will cost $15 to $30 per month.
Tens of millions of people already subscribe to Apple's various services, helping the company double its revenue during the past four years within a division that creates products for the more than 1 billion iPhones, iPads, watches and other devices that the people already use.
The services division also includes Apple’s app store, which is under regulatory scrutiny for charging a commission of up to 30% for products sold through other companies who have no other option but to use the store to reach the mostly affluent consumers who buy iPhone products.
In this still image provided by Apple from the keynote video of a special event at Apple Park in Cupertino, Calif., Laura Legros, Apple's vice president of hardware engineering, unveils the all-new iPad Air on Tuesday, Sept. 15, 2020. Apple took the wraps off a new discount watch in addition to a new high-end model, a next-generation iPad and a couple new subscription services during a virtual event held Tuesday while the company puts the finishing touches on its next line-up of iPhones, its most popular and profitable device. (Apple via AP)