McDonald's is making another effort to emphasize fitness and health by including fitness trackers in its Happy Meals.
Engadget reported that a Fitbit-like toy called Step-It will be available for four weeks in children's Happy Meals in the U.S. and Canada.
The Step-It fitness trackers, which come in six colors, blink depending on the level of activity of the child wearing them.
“Step-It is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play," McDonald’s Canada Senior Marketing Manager Michelle McIImoyle said in a statement to CityNews.
But according to The Associated Press, the fitness trackers may not last very long.
New York locations of the fast-food chain have stopped including the trackers in Happy Meals because the company has gotten some reports of potential skin irritations.
Terri Hickey, a McDonald's representative, told The Associated Press in an email that McDonald's is "fully investigating this issue" and restaurants are "offering our youngest guests an alternative Happy Meal toy."
Making kids burn off those nuggets and fries.Posted by Engadget on Tuesday, August 16, 2016