Plus-sized model appears in 2015 Sports Illustrated swimsuit edition

"I know my curves are sexy and I want everyone else to know that theirs are, too. There is no reason to hide and every reason to flaunt," model Ashley Graham said in a statement. (Source: ETonline.com)

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Online retailer SwimsuitsForAll debuts the new ad, part of its #curvesinbikinis campaign, in the Sports Illustrated issue that hits news stands Feb. 9, 2015.

A promotional video debuts the same day; check out a clip, below: