With a title like "Ant-Man," where else would movie studios promote an upcoming movie, but to the level of the ant.
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Reddit and Twitter users across Australia are finding small billboards being installed on the ant-eye level.
This is not the first time Marvel has advertised to its ant-sized fans.
Time reported back in January that the studio put out an ant-sized teaser trailer on YouTube.
But then followed up on YouTube with a full-sized, full-length trailer just this month.
Ant-Man stars Paul Rudd and Michael Douglas and will hit theaters on July 17.
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