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'Ant-Man' promos target...ants?

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Reddit and Twitter users across Australia are finding small billboards being installed on the ant-eye level.

This is not the first time Marvel has advertised to its ant-sized fans.  

Time reported back in January that the studio put out an ant-sized teaser trailer on YouTube.   

But then followed up on YouTube with a full-sized, full-length trailer just this month.

Ant-Man stars Paul Rudd and Michael Douglas and will hit theaters on July 17. 

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