BATON ROUGE, LA - MAY 22: Taylor Swift performs on stage during "The 1989 World Tour" at LSU Tiger Stadium in Baton Rouge, LA on May 22, 2015. (Photo by Christopher Polk/Getty Images for TAS)
Photo: Christopher Polk
Photo: Christopher Polk

Taylor Swift unveils new platinum blonde look at Coachella

Taylor Swift revealed a new look at the Coachella Music Festival. She calls it “Bleachella.”

BLEACHELLA

A photo posted by Taylor Swift (@taylorswift) on

Not everyone loved it, but chances are, Swift isn't too bothered. Her song "Shake It Off" acknowledges that, "The haters gonna hate, hate, hate, hate, hate."

 To that, Swift says,"Baby, I'm just gonna shake, shake, shake, shake, shake. I shake it off, I shake it off."

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Swift also suggested chokers, necklaces that peaked in popularity in the '90s, should make a revival, ousting the stereotypical Coachella flowercrown accessory.

I feel like maybe chokers are the new flower crowns?

A photo posted by Taylor Swift (@taylorswift) on

Here she is sporting her platinum locks with singer Lorde: 

A photo posted by Taylor Swift (@taylorswift) on

And here she is jamming out to Rihanna's hit "We Found Love," which features Swift's boyfriend, British DJ Calvin Harris.

I'll NEVER forget this moment. @badgalriri @calvinharris #coachella

A video posted by Taylor Swift (@taylorswift) on

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