MAC Cosmetics chooses Caitlyn Jenner as new face of products

In what the company is calling a show of support for transgender communities, MAC Cosmetics made the announcement Friday that Jenner has partnered with the company for a new limited-edition lipstick she created.

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It is called "Finally Free" and all of the sales will benefit MAC AIDS Fund Transgender Initiative.

The lipstick will be launched on maccosmetics.com April 7.