- By Kara Driscoll Staff Writer
Yes Way, Rosé! Target is getting ready to sell a new wine collection.
Just in time for warmer weather, pink drink is coming to Target. Lifestyle brand Yes Way Rosé was created in 2013 by then fashion editor Erica Blumenthal and art director Nikki Huganir, best friends who decided to turn their love of the wine into an Instagram account.
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Beginning March 4, Yes Way Rose’s rosé wine will launch first at Target stores nationwide for $12.99.
“Based on the incredible success we’ve seen in our adult beverage business, we were really excited to learn that Yes Way Rosé was introducing their first wine. We think our guests will be equally excited to find this new option at Target, just in time for rosé season,” said Mark Tritton, executive vice president and chief merchandising officer of Target.
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