Sneak peek: Super Bowl commercials to watch early

Feb 02, 2018
  • By Kara Driscoll
  • Staff Writer

Several companies have released commercials set to play during the Super Bowl LII on Sunday, when more than 188 million people will watch the New England Patriots take on the Philadelphia Eagles.

The Super Bowl’s huge audience makes it one of the biggest marketing opportunities for advertisers every year. A 30-second television commercial will cost on average more than $5 million this year. That’s a slight increase from the $4.8 million average in 2016.

Here’s some of the commercials already leaked before the big game:

1. Amazon

“Did Alexa lose her voice?”

Amazon’s full 90-second ad features major star power with Jeff Bezos, the company’s founder and CEO, Cardi B, Rebel Wilson, Anthony Hopkins and Gordon Ramsey. These key players take over Alexa’s responsiblites when she loses her voice.

2. Pringles 

Wow. Bill Hader is really amused when he figures out you can stack Pringles on top of each other to create brand new flavors.

3. Doritos & Mountain Dew

4. Febreze 

“The Only Man Whose Bleep Don’t Stink.” Febreze takes bathroom humor to a new level with a 60-second commercial dedicated to pooping.

5. Pepsi

Pepsi’s “blast from the past” commercial features Cindy Crawford, Britney Spears, Kyrie Irving, Jeff Gordon and Michael Jackson. This commercial takes you through the evolution of one of America’s favorite soda drinks.

Here’s a few more to check out:


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