Apple responds to controversy by offering discount on iPhone battery replacement

Apple’s image has taken a beating of late due to the controversy over its admission that it throttles the performance of its older devices in order to preserve their batteries.

The company was responding after a rogue developer went public with a performance test of Apple’s iOS 10.2.1 and 11.2.0 updates on the battery life of the iPhone 6S and 7. The tests purportedly proved that Apple’s updates were responsible for slowing the performance of older devices.

RELATED: Why Apple throttles performance on old iPhones & and how to prolong your battery life

The news was met shock and anger as many Apple fans questioned the motives of the company. What followed was a slew of lawsuits that accused the company of acting in bad faith by leading consumers, in many cases, to buy new phones when puzzling slowdowns hampered the performance of their old devices.

Apple apologizes for iPhone slowdown, offers discount

Some legal experts suggested that Apple may have exposed itself to class-action litigation if it could be proven that it acted in bad faith by not informing customers of the true reason behind the issues with their phones.

Now Apple seems to have gotten the message loud and clear. In a news release Thursday, the company apologized for what it called “misunderstanding” after getting significant customer flack.

“We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.”

The company still steadfastly denies that it slowed down the devices to spur people to buy newer versions.

“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”

Here’s the discount on batteries Apple is offering

To make amends, Apple says it is doing the following:

  • Starting in January, Apple is cutting the price on all out-of-warranty iPhone replacement batteries for iPhone 6 models or later by $50 — from $79 to $29.
  • Apple also vows to be more transparent going forward about how users can gauge the health of its devices. “Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance,” the company said.

So it looks like Apple is trying to do the right thing, although it remains to be seen how this ordeal will reshape the view of the company in consumers’ minds. One thing is for sure, the next time a new update becomes available, older iPhone users will be paying attention to their devices like never before.

RELATED: Apple faces criticism, lawsuits over allegations of throttling old iPhones

Next Up in Business

Springfield pizza box maker to start $1M expansion
Springfield pizza box maker to start $1M expansion

A Springfield packaging firm that supplies pizza boxes for several of the region’s most popular restaurants will begin a roughly $1 million expansion next month. New Method Packaging started in Springfield in 1982 after Neil Miller lost a job and started producing disposable pizza circles from his home. The company eventually began producing...
Could Lidl still come to Beavercreek? Grocer explains US expansion plans
Could Lidl still come to Beavercreek? Grocer explains US expansion plans

German grocer Lidl is slowing its an ambitious expansion in the United States, putting a hold in plans to open any stores in Ohio right now. In mid-2017, the grocery chain was “actively looking at sites” in Ohio and submitted an application to build a store in Beavercreek. The grocery store chain, which first opened stores in the U.S. last...
Tariffs boost steel workers, Springfield companies worry about costs
Tariffs boost steel workers, Springfield companies worry about costs

Tariffs set to go into effect today on steel and aluminum have drawn praise from the head of one of the nation’s union organizations and Ohio’s Democratic senator but some Springfield manufacturers warned of unintended consequences and higher costs for customers. Proponents of the tariffs argued they are necessary to protect American steel...
Toys ‘R’ Us founder Charles Lazarus, 94, dies
Toys ‘R’ Us founder Charles Lazarus, 94, dies

Charles Lazarus, who founded Toys ‘R’ Us, has died. The retailer confirmed that Lazarus, 94, died Thursday morning. He no longer had any ownership position in the chain, but he started the company when he was 24 years old in 1948. He served as CEO until 1994. “There have been many sad moments for Toys”R”Us in recent weeks...
Become a rent-a-friend? 6 under-the-radar ways to make some extra cash
Become a rent-a-friend? 6 under-the-radar ways to make some extra cash

Need some extra cash or an ongoing side hustle? It can pay (literally) to get a little creative. In fact, in today's inventive economy, it can pay even more if you go beyond "creative" and into the realm of pretty weird. Still, as long as they're legal (and the following suggestions are), what does it hurt to bring home the bucks in an odd...
More Stories