The biggest spenders were older millennials — 25 to 34 years old — at $419.52. Average spending per person over the five-day period was $335.47, with $250.78 – 75 percent – specifically going toward gifts.
» RELATED: Store theft on rise in past year
“All the fundamentals were in place for consumers to take advantage of incredible deals and promotions retailers had to offer,” said Matthew Shay, NRF president and CEO. “From good weather across the country to low unemployment and strong consumer confidence, the climate was right, literally and figuratively, for consumers to tackle their holiday shopping lists online and in stores.”
Will you give to a nonprofit on #GivingTuesday? https://t.co/nTHIQjTRlI @WHIORadio @daytondailynews @whiotv
— Kara Driscoll (@KaraDDriscoll) November 28, 2017
More than 51 million people shopped in stores only, and 58 million shopped online only.
The most popular day for in-store shopping was Black Friday with 77 million consumers, while Small Business Saturday attracted 55 million consumers, according to NRF. The top two days that consumers shopped online were Cyber Monday with more than 81 million and Black Friday with more than 66 million.
FIVE FAST BUSINESS READS
• After Black Friday, small businesses try to cash in on shopping frenzy
• Overheard while Thanksgiving shopping: 'Your dad is going to kill me'
• 5 ways to stay out of debt this holiday shopping season
• Champagne gummy bears? Dorothy Lane selling new candy brand
• 17 retail horror stories that show working Black Friday is the worst
About the Author